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Gym Source Case Study

How We Drove Exceptional Growth for Gym Source

A digital strategy that skyrocketed traffic, conversions, and revenue.

Introduction

Gym Source, a leading fitness equipment retailer, needed a complete overhaul of its digital marketing strategy to increase online visibility, drive more qualified traffic, and significantly boost conversion rates.

Challenges

Low Online Visibility: Despite being a market leader, Gym Source struggled with low visibility in organic search results, particularly for local searches.
High Cost Per Acquisition (CPA): The existing PPC campaigns were underperforming, with a high CPA and low return on ad spend (ROAS).
Inconsistent User Experience: The website’s user experience was not optimized, leading to high bounce rates and low conversion rates.

Strategy

SEO Overhaul: Enhanced local SEO, implemented targeted content strategies, and optimized on-site elements. This led to a 240% increase in organic search traffic, dramatically improving both the local search rankings and organic search rankings, driving a surge in qualified traffic to the site.
PPC Optimization: Managed a $2.5 million PPC campaign over three years, focusing on reducing CPA and increasing ROAS. Through data-driven optimization and strategic bidding, achieved a 560% increase in ROAS and a 68% reduction in CPA.
Innovation: Partnered with Google to test and implement beta features, ensuring Gym Source remained competitive in a rapidly evolving market.

Results

#1 Google Ranking: Achieved the #1 position for the keywords ‘gym equipment’ and ‘commercial gym equipment’, along with many other targeted keywords reaching the top 3 positions, significantly boosting brand visibility and driving a 158% increase in overall traffic.
Conversion Rate Increase: The improved user experience and targeted marketing strategies resulted in a significant increase in conversion rates across all channels.
Sustained Growth: The strategic improvements led to long-term growth in both organic and paid channels, solidifying Gym Source’s position as a market leader.

Conclusion

This tailored digital marketing strategy transformed Gym Source’s online presence, driving remarkable growth in traffic, conversions, and revenue.